Bradford Academy opened its doors in Autumn 2007. Zymo worked with the Academy from 18 months before it opened on a strategy that would give the school the best possible start.
There were two main parts to the campaign. Firstly, all the stakeholders had to be kept well informed of developments, and secondly we had to create a buzz about the new Academy that would attract new students and parents.
To achieve the objectives we used a wide range of tactics including local, regional and national press coverage, a regular newsletter, website, open days, and regular student involvement.
The Academy is over subscribed and is looking forward to building on its initial successes with all its students, staff, parents and the community.
We continue to work with the Academy to help it fulfil its high aspirations.